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AMA SBK: Jumbo TV Screens Returning To AMA Races At VIR As SPEED Returns To Same Day Race Coverage
Written by: SPEED Staff
SPEEDtv.com   
06/17/2009
Danville, VA
 
When the AMA Superbikes return to Virginia International Speedway, the giant LED screens will once again allow fans to see all the action on VIR's challenging 2.25-mile North Course. (Photo: Brian J. Nelson) ยป More Photos

The crowd-pleasing giant TV displays around the track are returning to the Suzuki Big Kahuna AMA Superbike races at VIR, August 14-16.

Combined with the full production and coverage of the races on SPEED, the giant LED screens allow fans to see all the action on VIR's challenging 2.25-mile North Course, instead of only what happens right in front of them. "Guests at VIR's Big Kahuna races have been treated to some of the best motorcycle road racing ever," said promoter Cameron Gray. "The giant screens and same-day coverage SPEED just announced only boost fans' ability to see all the action at America's finest road course."

SPEED recently announced that they will be returning their TV coverage of the AMA Superbike series to same day, instead of a set time on the schedule, or "appointment viewing," according to SPEED's senior vice president of production and network operation, Rick Miner.

"It was perfectly clear that our experiment with appointment viewing, which was clearly motivated by a need to try and cut costs in this economy, didn't work," said Miner. "Racing fans, motorcycle fans made it really clear, in no uncertain terms that they were not happy with it," he added, explaining that: "as a network and as the home of motorsports in the United States, we need to respond to our fans to the extent we can and make it work. It was that simple."

Returning the giant TVs and the same-day coverage of the
events at VIR are just a couple of the great additions at the 2009 Suzuki Big Kahuna AMA Superbike Nationals. The track's unique layout and friendly surroundings make the VIR experience "second to none," added Gray. "With the TVs, the scenic surroundings, VIR's friendly staff and all the fan and family-friendly extras at the event, such as a giant kids' corral, an exotic animal display, live music, movie night, vintage bike display any many more attractions, sometimes fans almost forget that there are races going on."

Tickets for VIR's spectator events are available on-line at www.amabigkahuna.com, just click on "Buy Tickets" at the track's home page.

M1 Entertainment, the race promotion specialty firm, is already selling tickets for this year's race on their web site: www.amabigkahuna.com. Discount packages are available for military, motorcycle and car club groups.

VIRginia International Raceway is a multi-purpose road racing facility, located on the Dan River between Danville and South Boston, Virginia. VIR hosts a wide range of professional and amateur auto and motorcycle racing and track events, and is well established as "America's Motorsport Resort. For further information, call 434-822-7700 or visit our web site at www.virclub.com.
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