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SX: SPEED Ratings Highest In Network History
The 2011 Monster Energy Supercross season wasn't just the most exciting and unpreditable in series' history, it was also the highest rated.
David Harris  |  Posted May 10, 2011   Charlotte, NC
(Photo: Hoppenworld.com)
The 2011 Monster Energy AMA Supercross Series season, which wrapped up last weekend in Las Vegas, was the highest rated in the five-year history of SPEED broadcasting its events.

Eight live race broadcasts – topping the six races featured in 2010 – combined with one of the closest points battles in the sport’s history, led to a .27 average household (HH) rating (210,000 HH impressions) and .35 HH rating (101,000 HH impressions) in the key male 35-54 demographic. In addition, the 2011 season HH ratings grew 29 percent over 2010 (.27 to .21) and 52 percent (.35 to .23) with M35-54.

“It’s been called ‘the greatest Supercross season ever,’” said SPEED President Hunter Nickell. “They went to Las Vegas with four riders having a chance to win it all. We have great partners in Feld Motor Sports and the folks at Daytona International Speedway (DIS), and they promote some of the most intense racing anywhere.”

Along with a solid rating in the Las Vegas finale, which enjoyed a 28 percent increase in HH impressions (.23 to .18) and a 71 percent bump with M35-54 (.29 to .17) over the previous season, this year’s annual Daytona event held at DIS boasted the highest-ever HH impression for an AMA Supercross race in network history at 331,000.

About SPEED™

SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in more than 82 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEED.com, the online motor sports authority.

About FOX Sports Media Group

FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching over 20 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.

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